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Following the earlier announcement that main sponsors Lotto and Soudal will continue together till the end of 2022, co-sponsor G&V Energy Group also prolonged its agreement for the same duration.
The Belgian company has been connected to the team since 2012, first as a fuel partner but since 2013 also as partner of a first, and later a second team bus. As of 2016, the CAPS logo - the multi-brand petrol card of G&V Energy Group - featured on the right shoulder of the team’s outfit.
With the extension and the enlargement of the partnership, the ‘Caps Fuel Card’ logo will be displayed on the back of the bib short, as of next season.
Xavier Dewulf, CEO of G&V Energy Group: “As an avid fan of cycling, we are delighted to prolong our collaboration with the Lotto Soudal team, which is very dear to us, till the end of 2022. We can identify with the team, as is reflected through our own values: Belgian, dynamic and innovative! Supporting a cycling team is for us a positive way to strengthen the brand awareness of our CAPS Fuel Card. In the meantime, our petrol card has become an international service card which strongly responds to the sustainability aspect, among them natural gas (L-CNG) and electric fueling. Furthermore, with our rechargeable CAPS Mobility Card, we respond to mobility solutions within the HR of companies. The position switch of our logo from the shoulder to the back of the bib is, from a marketing point of view, a dream come true.”
John Lelangue, general manager Lotto Soudal: “The story of our partnership is one of continuity. G&V Energy Group has grown to a structural partner of Lotto Soudal, with the magnificent team busses as the signboard; we travelled a beautiful path so far and I am happy that CEO Xavier Dewulf and his team at G&V Energy Group support our ambitions for the coming years. Within the partnership, they will further focus on their multi-brand petrol card ‘CAPS’, through which they have a big potential reach.”
G&V Energy Group is a young and dynamic Belgian company, active on the market of fuel stations with a strong focus on sustainability. Thanks to the acquisitions of the Esso fuel stations in the regions of Brussels-Henegouwen and Flanders, the company became the biggest independent player on the Belgian market. Currently, G&V manages over 200 fuel stations under the brand names G&V, Esso, Shell and ENORA (CNG) and 24 shops (XL ROC). Another important pillar within the group is the multi-brand Caps Fuel Card providing customers an online platform that allows them to manage their fleet administration easily and enables them to reduce their tax and excise administration. Thanks to the cooperation with partner networks, G&V offers its customers a network of over 2,000 locations in Belgium, the Netherlands, Luxembourg and France. In 2018, the consolidated turnover of the group accounted to 960 million euros. Additional info: caps.be - g-v.be