Lotto Soudal becomes Lotto Fix ALL for Tour de Pologne


Lotto Soudal will be riding the 76th Tour de Pologne as Lotto Fix ALL, with an adapted shirt. It is already the fourth time that this temporary change will take place. Name sponsor Soudal – who recently extended its contract until the end of 2022 – and producer of Fix ALL now chose for the Tour de Pologne after earlier campaigns in Paris-Nice and the Giro d’Italia. During the Tour de Pologne, Soudal will organise several activations, online as well as in the stores.

Dirk Coorevits, CEO Soudal: “This year, we chose for the Tour de Pologne since this country is one of the most important markets for Soudal. We also have a production facility there and Fix ALL is globally one of our strongest brands. During the past Fix ALL editions, the team won a stage each time and we hope for the same result of course. We wish the team best of luck!”

Discover it in the video below: