Yuzzu new partner of Lotto Soudal!


Following the extensions of the partnerships with Lotto, Soudal and G&V Energy Group, the team now welcomes a new partner. Yuzzu – the new name of Touring Insurances – will be visible on the bib shorts of the Lotto Soudal riders as of tomorrow during the Brussels Cycling Classic. The collaboration will run at least till the end of 2021, by which Yuzzu will be visible on the shirts as well, from next year onwards.

Kenneth Vansina, Chief Customer Experience Yuzzu: “This is the real start of Yuzzu, the new name of Touring Insurances, Belgian market leader in direct insurances. Our goal is to market our new, fresh name as a reliable insurance partner in the daily lives of our clients, and for us Lotto Soudal seems like a perfect partner. Cycling is a sport which is close to the people and very popular in Belgium. With this partnership, we hope, besides Wallonia – where we already have a considerable market share – to further grow in Flanders.”

“The roots of our company lies in mobility, something we’ll definitely recognize at Lotto Soudal. From now on, we will start with our communication and activation campaigns, of which the sponsoring of Lotto Soudal is a really important one. We have met with the other partners and we noticed a family but passionate atmosphere, in line with our key value ‘dynamic’. Also in the talent development which characterizes the team, we recognize an aspect of insurances which we highly value, namely ‘care’.”

John Lelangue, general manager Lotto Soudal: “The moment of the start of the collaboration is very accurate. Yuzzu starts to activate its new name and we will already ride with the logo of Yuzzu on the bib shorts at tomorrow’s Brussels Cycling Classic. Next year, that visibility will be further extended on the shirt. For them, it means the first ever collaboration in sports and we are of course delighted that this happens with Lotto Soudal. Yuzzu has a strong link with mobility, a feature that is also applicable to us. They are a Belgian company, with an important market in Wallonia as well as in Flanders, we are thé Belgian WorldTour team. We hope that they, just like our name sponsors and other cosponsors can become a loyal partner!"

Yuzzu is the Belgian market leader in direct insurances and is part of the AXA group. With 165 employees, the company manages the car, motor or home insurances for more than 150,000 clients. Through its multi-channel strategy, Yuzzu combines the online sale of insurances with a service via its shops and callcenter, according to the needs of the client. Yuzzu is the new Touring Insurances.